What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

University of Michigan
Using Python to Access Web Data
Skills you'll gain: Web Scraping, JSON, Network Protocols, Web Services, Restful API, Application Programming Interface (API), Extensible Markup Language (XML), Data Import/Export, Data Processing, TCP/IP, Python Programming, Scripting, Hypertext Markup Language (HTML), Data Manipulation, Data Structures
4.8
Rating, 4.8 out of 5 stars
44K reviews
Beginner · Course · 1 - 3 Months
University of Michigan
Web Design for Everybody: Basics of Web Development & Coding
Skills you'll gain: Wireframing, Responsive Web Design, HTML and CSS, Web Content Accessibility Guidelines, Cascading Style Sheets (CSS), Web Design, Hypertext Markup Language (HTML), Browser Compatibility, Bootstrap (Front-End Framework), Javascript, Front-End Web Development, User Interface (UI), Verification And Validation, Web Development, Interactive Design, Web Design and Development, Application Frameworks, Event-Driven Programming, Web Applications, Usability
4.7
Rating, 4.7 out of 5 stars
35K reviews
Beginner · Specialization · 3 - 6 Months
Status: [object Object]
Microsoft
Microsoft Power BI Data Analyst
Skills you'll gain: Data Storytelling, Dashboard, Excel Formulas, Extract, Transform, Load, Power BI, Data Analysis Expressions (DAX), Microsoft Excel, Data Modeling, Data-Driven Decision-Making, Star Schema, Data Analysis, Data Presentation, Data Visualization Software, Microsoft Power Platform, Data Integrity, Spreadsheet Software, Data Validation, Data Transformation, Data Cleansing, Data Visualization
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
6.5K reviews
Beginner · Professional Certificate · 3 - 6 Months
University of Pennsylvania
People Analytics
Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Human Resources Management and Planning, Workforce Planning, Performance Analysis, Job Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Employee Retention, Staff Management, Employee Performance Management, Predictive Analytics, Network Analysis
4.6
Rating, 4.6 out of 5 stars
6.1K reviews
Mixed · Course · 1 - 4 Weeks
Meta
Marketing Analytics Foundation
Skills you'll gain: Data Collection, Marketing, Marketing Analytics, Google Analytics, Digital Marketing, Application Programming Interface (API), Personally Identifiable Information, Marketing Strategies, Web Analytics, Information Privacy, Regulation and Legal Compliance, Facebook, Data-Driven Decision-Making, Advertising
4.8
Rating, 4.8 out of 5 stars
2.1K reviews
Beginner · Course · 1 - 4 Weeks
University of California, Davis
Introduction to Web Development
Skills you'll gain: Version Control, Hypertext Markup Language (HTML), GitHub, Git (Version Control System), HTML and CSS, Cascading Style Sheets (CSS), Web Design and Development, Web Development, Web Design, Web Content, Front-End Web Development, Web Servers, Image Analysis, Semantic Web, Performance Tuning, Cloud Hosting
4.7
Rating, 4.7 out of 5 stars
3.7K reviews
Beginner · Course · 1 - 4 Weeks
Status: [object Object]
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
37K reviews
Beginner · Professional Certificate · 3 - 6 Months
IBM
IBM Data Analytics with Excel and R
Skills you'll gain: Data Storytelling, Data Presentation, Interactive Data Visualization, Data Visualization Software, Data Visualization, Shiny (R Package), Data Wrangling, Exploratory Data Analysis, Statistical Visualization, Relational Databases, Big Data, Ggplot2, Database Design, Data Analysis, Data Mining, Dashboard, Excel Formulas, Data Manipulation, Web Scraping, Microsoft Excel
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
27K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
University of Amsterdam
Data Analytics for Lean Six Sigma
Skills you'll gain: Lean Six Sigma, Data Visualization, Statistical Hypothesis Testing, Minitab, Regression Analysis, Probability Distribution, Statistical Methods, Data Analysis, Statistical Analysis, Analytics, Process Improvement, Quality Control, Variance Analysis
4.8
Rating, 4.8 out of 5 stars
3.4K reviews
Beginner · Course · 1 - 3 Months
Status: [object Object]
Google
Google UX Design
Skills you'll gain: Storyboarding, Wireframing, UI/UX Research, Responsive Web Design, User Experience Design, Design Thinking, User Research, Information Architecture, Figma (Design Software), Usability Testing, User Story, Web Design, Design Reviews, Usability, Presentations, Design Research, Persona (User Experience), Ideation, User Centered Design, Mockups
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
89K reviews
Beginner · Professional Certificate · 3 - 6 Months
Meta
Introduction to Front-End Development
Skills you'll gain: HTML and CSS, Bootstrap (Front-End Framework), Responsive Web Design, Front-End Web Development, User Interface (UI), Hypertext Markup Language (HTML), Web Design and Development, Web Development, Web Applications, Cascading Style Sheets (CSS), React.js, Javascript
4.8
Rating, 4.8 out of 5 stars
12K reviews
Beginner · Course · 1 - 4 Weeks
Johns Hopkins University
HTML, CSS, and Javascript for Web Developers
Skills you'll gain: HTML and CSS, Javascript, Responsive Web Design, Ajax, Front-End Web Development, Web Design, Web Applications, Hypertext Markup Language (HTML), Browser Compatibility, Web Development, Cascading Style Sheets (CSS), Usability, Cross Platform Development, Server Side
4.7
Rating, 4.7 out of 5 stars
17K reviews
Mixed · Course · 1 - 4 Weeks