What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

University of Pennsylvania
Business Analytics Capstone
Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Business Intelligence, Analytics, Peer Review, Business Analysis, Performance Measurement, Marketing Analytics, Business Planning, Business Strategy, Strategic Thinking, Strategic Planning, Customer Analysis, Performance Metric, Advertising
4.5
Rating, 4.5 out of 5 stars
760 reviews
Intermediate · Course · 1 - 3 Months
Status: Free
Amazon Web Services
Fundamentals of Analytics on AWS
Skills you'll gain: Data-Driven Decision-Making, Data Lakes, Analytics, Data Architecture, Data Warehousing, Data Management, Data Analysis, Big Data, Business Analytics, Data Storage, Amazon Web Services, Machine Learning, Data Strategy, Strategic Decision-Making
4.4
Rating, 4.4 out of 5 stars
19 reviews
Mixed · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Applying Data Analytics in Accounting
Skills you'll gain: Internal Controls, Data Visualization, Robotic Process Automation, Auditing, Internal Auditing, Alteryx, Financial Auditing, Accounting, Business Process Automation, Analytics, Data Analysis, Text Mining, R Programming, Blockchain, Natural Language Processing, Cybersecurity
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
64 reviews
Intermediate · Course · 1 - 4 Weeks
University of Illinois Urbana-Champaign
Business Analytics
Skills you'll gain: Data Storytelling, Extract, Transform, Load, Marketing Analytics, Data Visualization, Data Presentation, Regression Analysis, Alteryx, Infographics, Data Collection, Interactive Data Visualization, Data Quality, Tidyverse (R Package), R Programming, Data Visualization Software, Data Processing, Network Analysis, Business Analytics, Internal Controls, Exploratory Data Analysis, Robotic Process Automation
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.1K reviews
Beginner · Specialization · 3 - 6 Months
University of Colorado Boulder
Advanced Business Analytics Capstone
Skills you'll gain: Data Storytelling, Data Cleansing, Predictive Analytics, Business Analytics, Financial Analysis, Advanced Analytics, Data Analysis, Investment Management, Portfolio Management, Statistical Modeling, Regression Analysis, Business Communication
4.3
Rating, 4.3 out of 5 stars
81 reviews
Intermediate · Course · 1 - 4 Weeks
IBM
BI Dashboards with IBM Cognos Analytics and Google Looker
Skills you'll gain: IBM Cognos Analytics, Data Visualization, Dashboard, Business Intelligence, Interactive Data Visualization, Data Presentation, Looker (Software), Data Visualization Software, Business Intelligence Software, Data Analysis, Analytics
4.8
Rating, 4.8 out of 5 stars
25 reviews
Beginner · Course · 1 - 4 Weeks
University of Colorado Boulder
Communicating Business Analytics Results
Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Business Analytics, Data Visualization Software, Presentations, Data-Driven Decision-Making, Data Analysis, Business Analysis, Analysis, Technical Communication
4.5
Rating, 4.5 out of 5 stars
516 reviews
Intermediate · Course · 1 - 4 Weeks
University of Pennsylvania
Business Analytics
Skills you'll gain: People Analytics, Data-Driven Decision-Making, Business Analytics, Descriptive Analytics, Business Intelligence, Human Resource Strategy, Financial Data, Marketing Analytics, Analytics, Talent Management, Financial Analysis, Predictive Analytics, Human Resources Management and Planning, Peer Review, Business Analysis, Financial Statement Analysis, Financial Forecasting, Customer Insights, Workforce Planning, Demand Planning
4.6
Rating, 4.6 out of 5 stars
18K reviews
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
Text Mining and Analytics
Skills you'll gain: Text Mining, Data Mining, Unstructured Data, Statistical Analysis, Natural Language Processing, Analytics, Data Analysis, Statistical Modeling, Unsupervised Learning, Probability & Statistics, Predictive Modeling, Feature Engineering, Supervised Learning, Machine Learning Algorithms, Algorithms
4.5
Rating, 4.5 out of 5 stars
732 reviews
Mixed · Course · 1 - 3 Months
Status: [object Object]
Meta
Meta Marketing Analytics
Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills
4.7
Rating, 4.7 out of 5 stars
3.6K reviews
Beginner · Professional Certificate · 3 - 6 Months
University of Colorado System
Customer Data Analytics for Marketers
Skills you'll gain: Marketing Analytics, Probability & Statistics, Statistical Methods, Regression Analysis, Data-Driven Decision-Making, Data Ethics, Statistical Analysis, Statistical Hypothesis Testing, Customer Insights, Customer Analysis, Customer Retention, Correlation Analysis, Descriptive Statistics, Data Analysis, Analytics, Marketing Strategies, Statistical Modeling, Probability Distribution, Data Visualization
4.9
Rating, 4.9 out of 5 stars
9 reviews
Intermediate · Course · 1 - 4 Weeks
Emory University
Introduction to Social Media Analytics
Skills you'll gain: Social Media Marketing, Social Media, Marketing Analytics, Social Media Management, Consumer Behaviour, Data Mining, Customer Insights, Market Analysis, Trend Analysis, Big Data, Analytics, Data Analysis, Research, Peer Review
4.3
Rating, 4.3 out of 5 stars
108 reviews
Mixed · Course · 1 - 4 Weeks