"Fundamental sales concepts—An overview" is designed to equip an entry-level sales aspirant with the basic knowledge required to begin a career in sales. When you enrol into this course you will be able to:
Fundamental Sales Concepts — An Overview
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Fundamental Sales Concepts — An Overview
This course is part of Zoho Sales Representative Professional Certificate
Instructor: Zoho CRM
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
24 hours to complete
3 weeks at 8 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Sales cycle concepts
Building customer relationships and sales management concepts
Tailoring sales approaches based on sales channels
Applying sales techniques
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
March 2025
Assessments
22 assignments
Taught in English
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This course is part of the Zoho Sales Representative Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Zoho Corporation
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 6 modules in this course
This module will introduce the learner to the Sales Rep Professional Certificate Program, take them through the program objectives and course categories. The learners will familiarise themselves with the Zoho CRM application and meet their instructors. By the end of this module, the learners will have clarity over why they need to do this program and how it will help them advance their sales game.
What's included
6 videos4 readings1 discussion prompt
In this module, the learner will understand what a sales cycle is, its relevance to businesses, and also learn how a CRM is designed to implement the sales cycle.
What's included
7 videos5 readings3 assignments
In this module, the learner will understand what sales channels are, and how they could differ based on the products or services a business deals with.
What's included
15 videos4 assignments
The module on sales methods and techniques highlights the popular methods and models in order practice the art of sales. Depending on the needs of the customer and the problems solved by the product/service, a sales person needs to employ different techniques or a combination of techniques.
What's included
11 videos7 readings6 assignments
In this module, the learner will understand sales from the perspective of a management. This includes sales planning, strategy development, analytics, forecasting among other key concepts. An understanding of sales management will enable an entry-level sales aspirant to understand expectations from their role from the perspective of decision makers.
What's included
22 videos1 reading5 assignments
In this module, the learner will be introduced to the exciting and essential concept of customer relationship management. A firm understanding of this fundamental concept goes a long way in helping them build and retain everlasting business relationships.
What's included
6 videos5 readings4 assignments
Instructor
Offered by
Recommended if you're interested in Business Essentials
Fundação Instituto de Administração
HubSpot Academy
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Frequently asked questions
The Zoho Sales Representative Professional Certificate Program is designed to equip aspiring and current sales professionals with the essential skills and knowledge to excel in a challenging marketplace.
A sales representative is the primary point of contact for a customer in an organization and they are primarily responsible for qualifying new business, retaining existing business and managing key accounts.
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
More questions
Financial aid available,