Curious about using AI to make your marketing campaigns actually work? Perfect - I've got just the course for you! In just 60-95 minutes, we'll dive into some seriously cool tools like ChatGPT, and Google Ads AI(and trust me, you don't need any coding knowledge). I'll show you real examples - like how Michaels Stores crushed it with AI and boosted their email performance by 25%! We'll get our hands dirty with real campaigns, and I'll walk you through everything from finding your perfect audience to running A/B tests that make sense. Whether you're into digital marketing, product marketing, or just want to make your campaigns work smarter, this is your jam. The best part? You'll actually practice what you learn through interactive projects and labs - no boring theory here! By the end, you'll know exactly how to use AI to get better results without working yourself to death. We've got marketing managers, analytics pros, and campaign strategists all learning these tricks - why not you?
Recommended experience
What you'll learn
Analyze GenAI fundamentals and their application in marketing
Demonstrate the practical application of key GenAI marketing tools
Optimize campaigns using data-driven frameworks for GenAI implementation
Evaluate campaign performance metrics to make strategic decisions using AI tools
Details to know
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March 2025
1 assignment
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There is 1 module in this course
In this course, you’ll learn to harness Generative AI tools like ChatGPT, Google Ads AI, and SEMRUSH to enhance your marketing campaigns. Through real-world examples and hands-on labs, you’ll gain practical skills to design, implement, and optimize AI-driven strategies.
What's included
15 videos6 readings1 assignment1 peer review2 discussion prompts
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